PERSUADE! Nine Strategies for Getting What You Want

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Do you always get what you want? Why do some attempts succeed while others fail? What can you do to improve your ability to convince others? Whether you work in sales, fund development or organizational management, powerful persuasion is an essential element of your success. This seminar will explore nine fundamental principles of human behavior and help you harness that knowledge to persuade the people around you. You will learn how to: 1. Influence people's thoughts, feelings and behaviors 2. Establish and maintain credibility 3. Find the right audience 4. Make big changes by starting small 5. Create vivid appeals

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